Logos are the face of your company, even more so for a small, local companies. Take New York City-based group, Common Ground Travel that specializes in taking children’s dance troupes overseas. When Wolfgang Bäumler, the local representaive of Common Ground Travel, first visited the Miniboom studios in November 2009, he came with a solid goal – a colorful design to represent the child-like spirit of the type of travel he and the young dancers took. In this case, American dance students would be brought to festivals in Germany and France, or vice versa. As such, the design had to be whimsical and child-like while still giving the feeling of movement.

Within a week, Mr. Bäumler received the first designs. After a few revisions, we were able to settle on this colorful design. After each revision, Mr. Bäumler was notified. No revision took more than a day or two at most.
The design now graces the Common Ground Web site along with a full logo identity package including letterhead and businesscards, indispensible in the modern business world. There are also unlimited sizes, variations, resolutions and formats to choose from. In addition, Miniboom promises to provide any other additional format upon request for a period of up to two years.
The design was made in Adobe Illustrator, a combination of free-drawing and modifying already existing vector graphics. The font used in the design is ITC book, narrow and black – the “Chanel” font. The font was then stretched modified under the direction of the designer and in accordance with the overall design of the aforementioned materials.